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Japanese company has released collagen-infused beer


In a bid to cash in on the latest beauty trend of consuming collagen Japanese company Suntory Holdings Ltd' has released a special brew of collagen-infused beer.


The trend has Japanese women believing that eating copious amounts of collagen the structural protein of connective tissues will lead to beautiful younger-looking skin. The seemingly innocuous trend has caught on rapidly stores are filled collagen-laced beauty products and women are willing to gulp spoonfuls of powdered collagen mixed into protein shakes. They also flock to restaurants that serve foods naturally high in collagen pig trotters chicken skin and shark fin. But the collagen-infused beer called Precious' is a stroke of marketing genius now women can get drunk and beautiful at the same time! Suntory announced the new product on April 7 it is a light beer containing 2 grams of collagen and 5% alcohol per can. Their tag declares: "Guys can tell if a girl is taking collagen or not." Unfortunately experts disagree. They say that eating the protein has no proven anti-aging benefits. According to Dr. Ariel Ostad collagen expert and Clinical Assistant Professor of Dermatology at New York University Medical Center two grams "isn't enough collagen to make a remarkable difference for your skin's complexion."  He also explained that the idea of a beautifying beer is an oxymoron because alcohol is actually bad for the skin it results in inflammation puffiness and irritation. "The advertisement claiming that guys can tell if a girl is taking collagen or not' is totally misleading" he added. Surprisingly according to a Forbes news report Suntory accepted that they can't vouch for the beers anti-aging effects. Public relations representative Taito Mikami said that they simply made the product because there are "findings that Japanese women wanted to take collagen."  "So we created this regionally-marketed product to meet their needs" he revealed. " Well collagen-infused beer sounds like a rip off but maybe this astaxanthin-infused chocolate will do the trick?



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